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The program was complemented by a variety of digital, event and social activations.Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.The tennis star announced the news Thursday on Reddit — which, as it turns out, couldn’t have been more fitting because her husband-to-be, Alexis Ohanian, is actually Reddit’s co-founder.If you haven’t heard of Ohanian, 33, or his relationship with Williams, 35, that’s probably because they’re extremely low-key.In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs. And more than ever, they need a trusted voice to tell those stories.
Ohanian calls himself an activist for the open internet.Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.Over the years, Ohanian — who has snagged a few spots on ‘ 30 Under 30 list — has invested in and advised over two hundred tech startups, and also helped launch hipmunk, a consumer-oriented online travel company that was acquired by Concur in 2016.
He also created and hosted a show, Williams — one of history’s greatest athletes, who dominates tennis courts around the world — is 5-foot-9.
The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.